Empathy Mapping


An Empathy map is a collaborative application group can use to acquire a more in-depth insight into their clients. Much like an individual character, and the proximity map could represent a set of consumers, like a customer section—the Empathy map created by Dave Gray and had been gaining popularity with all the agile community.

What’s an Empathy map?

Empathy mapping is also an efficient instrument used by designers not just to understand user behavior, but visually communicate these findings to colleagues, joining the staff under a single mutual comprehension of the user. 

Initially devised by Dave Gray in X-plane, the empathy map has created to confine miscommunication and misunderstanding regarding target audiences, such as users and customers.

When conducting consumer research, you understand a great deal about your customers –through everything they say and do, in addition to through more subtle clues including body language and facial expressions. 

An empathy map visualizes these findings; it presents the information you collect on your customers throughout the research period in a condensed, readily readable format.

Ideally, a programmer ought to have the ability to produce an empathy map onto a sheet of paper or whiteboard in under 20 minutes to have the ability to put on a full-spectrum comprehension of the user. What’s more, empathy mapping may point out gaps in consumer search, highlighting what additional insights will need to found about the consumer requirements.

When should you use Empathy maps?

The simplicity of which empathy maps could be read and known, which makes them a fantastic tool to have if conveying information regarding the user to different members of the design team. Getting everyone to have an excellent comprehension of the consumer’s behavior ensures that their needs all facets of the plan since every section will be working to function the identical character.

Empathy maps may collect information directly from consumers. Employed alongside consumer interviews, survey replies, etc., it is possible also to have a user fill in a compassion map. It often shows aspects of the consumer, which might have remained unsaid or never thought.

Precisely what does an empathy map look like?

An empathy map is a square divided into four quadrants with the consumer or customer in the center. Every one of the four quadrants includes a class that assists us to delve deeper into the head of the consumer. The four compassion map quadrants consider what the user insists, Thinks, Feels, and Can.

 Let us take a good look in the four quadrants and the way they could catch a precise picture of the consumer.


Say – Precisely what the user says concerning the item. Ideally, this segment includes real quotations from users listed during interviews or consumer testing sessions.

Think- What’s the consumer considering when interacting with a commodity? What conveys the consumer’s thoughts? What things to the consumer?

 Feel – This section includes information concerning the user’s psychological state. What worries the consumer? What exactly does the consumer get excited? How can the consumer feel about the experience?

  Do –What action does the consumer take? What activities and behaviors did you detect?

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